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Welcome back my Mesra Marketing Tribe.

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Today we're gonna be talking about how to rank on page one of Google utilizing seo.

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And if you're not familiar with SEO or you're like, what is seo?

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Well, SEO stands for Search Engine Optimization, and it's a process of

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optimizing a website so that you can improve its visibility in the search

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engine results page, also known as SERPs.

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And it's important for business owners, for law firms, for doctors, for anyone who

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wants to get more business because if you can organically increase more traffic to

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your website, that's going to in turn lead to more leads coming in to your business

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and that's gonna increase your revenue.

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So the more.

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, digital real estate you have on Google, the more opportunities that

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you're gonna have to get leads.

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And I've sold all types of advertising in the past.

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I've managed pay per click campaigns, which is a Google section at the

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very top that says Sponsored.

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And while that's effective, sometimes it can be cost-prohibitive for

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many businesses to utilize that.

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What's important to know about paid campaigns such as PPC campaigns

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is that once a budget runs out for the day, let's say that you're

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allocating a hundred dollars a day.

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Well, once that a hundred dollars is gone, then guess what?

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Your ads are also going down.

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So what I love about organic traffic and SEO is that if you are.

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Able to get yourself to rank on page one of Google, then for the most part,

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you're gonna stay there until someone else, ranks higher than you obviously.

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But you're gonna stay there for, the whole time that you're actually ranking.

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And when it comes to seo, there's a lot of different things that go into seo,

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but some of the most important things are things like title tags, meta descriptions,

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header tags, creating the right content and creating the right structure.

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So I'm gonna break it down for you guys in terms of what some of these

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things are and what you need to know.

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one of the most important things to me when I look at a website is if it's.

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Taking advantage of putting in appropriate title tags and meta descriptions for

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each page of the website, then that can negatively impact search rankings,

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however, going into an existing website and actually updating those title tags

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and descriptions to make sure that they are search engine optimization

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friendly, that's something that can be done and also, When you look on

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Google and you see a search results page, the meta title, just so you

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know, is usually like the title that shows at the top of a search result.

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And the description is the one or two sentences that is a

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short summary underneath that.

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And the other thing that you wanna do is you wanna make.

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That you're researching keywords because keywords are important

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when it comes to search engines and how they're ranking content.

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And you have to become good at doing keyword research to really

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identify specific keyword phrases that people are searching for.

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When it comes to your particular business or industry, and there

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are tools that can guide you when it comes to keyword research.

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So some of the tools that I would recommend are Google

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Keyword Planner, s e m, rush.

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I'm actually gonna get into a lot more detail about S SCM Rush later in this

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episode because I absolutely love it and there's so much you can do with that,

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but it's really important to make sure.

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That you are utilizing the right keywords.

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So personally, how I do this for my clients is I like to determine

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what type of business that they want to get more of coming into.

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Right?

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Either their law firm or their, medical practice or whatever it is that they do.

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And then I also wanna determine what the cities are.

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And the suburbs and the zip codes and the areas that they

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want to draw in clients from.

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Because some businesses are more localized and some people are licensed

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to practice in certain counties and, and not necessarily all over.

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And we wanna make sure that you're getting clients and leads from the appropriate

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areas and demographics that you want.

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when you take all that information, right, you can put together a

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strategy in terms of what are the key words that are important that

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you would want to show up for.

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You can also do research on your competition to see what

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are they ranking for, and maybe you want to rank for those two.

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And one thing I'm gonna point out that's really important is a lot of times

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people think that, oh, I wanna rank for, A word that they think, oh, that's

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where all the business comes from.

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But what you have to realize and be realistic about is that it's

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gonna take years or months even and, lots of investment to rank for

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something that's very competitive.

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Like if you're trying to rank for the key word attorney in Los

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Angeles, well that's gonna take a.

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Of work to get yourself to rank for that, cuz that's a very broad keyword.

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However, if you are an attorney in Los Angeles, you can say,

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well these are the type of cases that I like to get into my firm.

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like I wanna get cases for workplace injuries.

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I wanna get cases for people that were injured in an accident, right at

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a construction site or accidents at work where they slipped and they fell,

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or they injured themselves somehow.

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Well, you can come up with a strategy around that.

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You can come up with a strategy on something more niche.

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Of a sub practice area within personal injury that you want to rank for.

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So you could say, well, I wanna, I wanna get cases that have to do with,

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you know, slip and fall injuries.

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And if that's the case, then you can develop a strategy, A what keywords.

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potential clients are likely to type into Google when they're looking to hire an

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injury attorney because they had a slip and fall accident and now they're injured.

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And if you look at the strategy that way, you can come up with many keywords.

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Some of these can be long-tailed keywords and long-tailed keywords

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are just basically longer keywords.

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It could be.

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Can I get compensated for my slip and fall injury at work?

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So it could be the keyword could be slip and fall injury at.

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right?

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That can be a key word because somebody might type something in to Google,

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searching for information about that, and if you have created content and you have

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done SEO to rank high for that keyword and your ranking on page one, then it's

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very likely that they may click on your website, they'll go to your website.

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And they may contact you via phone call filling out the form.

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And it's also a good idea to have a chat feature on your website as well,

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because I've noticed when you have a live chat feature it drastically

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increases the number of leads that you get in and conversions from your website.

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So if you don't have a live chat feature, definitely think about

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incorporating those into your website.

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And I just wanna go back to one more point.

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So when it comes to meta titles and descriptions you also want to be cognizant

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of something called header tags, which are, for example, H one, H two, H three.

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And what those are used for is to structure content on a page and tell

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the search engines, Hey, these are the most important pieces of information.

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on this page, in this article, whatever it happens to be.

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So what I wanna talk about right now is on page optimization.

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And on page optimization means that you're creating high quality content,

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and that is one of my favorite ways.

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To rank on page one of Google.

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And here's the thing, Google wants to create a great user experience

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for its users and it wants to reward people who create valuable information,

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who answer questions that their are potential clients may have.

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So the way that you can do this is by creating content consist.

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, and you do that by having a blog on your website.

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Every time you publish a new article, it counts as an

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additional page to your website.

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So when you think about it this way, let me give you an example.

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If your competition has a website that's 20 pages and you're posting

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10 blogs every single month, and they're not, well, guess what?

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At the end of the year, you're gonna have 120 additional pages,

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plus your main pages that you had.

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So maybe they were, you also had 20 pages.

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Your website is gonna be 140 pages.

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While their website is only 20 pages, Google's gonna say, Hey, thank you for

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creating all this valuable content.

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We're gonna reward you because you have been creating content.

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Consistently and creating fresh, relevant content, we're gonna rank you higher.

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Not only that, that's gonna give you 140 more opportunities

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to rank on page one of Google.

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if you want 140 more opportunities to get potential leads, that's essentially

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what that's gonna do for you.

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I'm really a big fan of creating content cuz that's what Google wants, right?

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And the businesses that understand the value of creating content in terms of.

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You know, content on articles that go on a website and blogs,

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well, they're getting rewarded.

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And when you look at websites that rank high organically, you

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probably have noticed a lot of time.

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It's like the direct recites and things like that.

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Well, what do they have in common?

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It's like they have millions of pages.

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, right Of content, content, content, content, content is king.

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Remember that guys.

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So always be creating content, but don't just randomly create content.

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It has to be done strategically.

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One of the mistakes that I see is you know, businesses hire someone to create

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content, and the content is not seo.

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The content needs to be SEOed so that there's a strategy in place so that it

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will rank for what it needs to rank for.

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Cuz otherwise you're just creating content that no one can find.

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And then thus no one's coming to your site, your website's not

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getting traffic and therefore you're not getting leads, right?

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So if you're gonna create content, make sure that there's a strategy behind.

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before you just start randomly creating content.

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What's your strategy?

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Right, and this is what I, you know, do for my clients all the time, is

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I help them develop a strategy based on their business goals and what they

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want to accomplish, and only then do we move forward and we create content.

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It's based off of that.

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The other thing that's really important when you're creating

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content, Is understanding that alt tags for images are very important.

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And if you don't know what this is, is that Google cannot read images.

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It doesn't know what it's about.

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So what you have to do when you're uploading an image, let's say to WordPress

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to put on a blog is you have to go behind the scenes and you have to put an alt

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tag, which is basically the description.

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What is that image?

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and this way when you go to Google and you see the different tabs of, you

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know, news and images, you click on images, you'll see that images come

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up on Google under the images tab.

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And then if you go to a particular image and you click on it, it will take you back

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to the website where that image was found.

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And that's really important cuz otherwise if people aren't finding those

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images, you're also missing out on that opportunity of getting links back to

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your website coming in from the images.

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The other thing that's really important now is you need to pay attention to

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this, is on social media platforms.

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Like I've noticed this on Twitter, on LinkedIn and other platforms,

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is when you are uploading an image.

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, it's asking you to put alt tag information there.

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What is it about?

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And if you're lazy and you just skip that part, well guess what?

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That image is not going to also show up in the search results page, which

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would've been one more opportunity for you to get exposure back to your website.

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So now even the social media platforms are really using SEO in

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terms of how they are putting content out there and how this content is

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getting indexed on Google as well.

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So you wanna make sure that you are putting best practices in place also for

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your social media platforms that you're.

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So now I'm gonna talk about off page optimization.

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So things like link building and claiming your local directory listings.

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And that's really important.

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So with that, you wanna make sure that you're increasing the number

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of quality inbound links that are coming in back to your website.

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One of the ways to do this is also through publishing press releases, press releases

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come from links that are considered to be powerful and authoritative.

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So it does positively impact, your website to have an inbound link

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coming in from a press release.

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the other thing that's really important is the directory listing.

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So if you can get some inbound links from directory listings,

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those are also really, really good.

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For off page optimization.

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, and then also if you have.

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You know, local directories, like for example, Google My Business you wanna

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make sure that those are claimed, that you have tied them to yourself, that

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you're the owner of that listing, and then you're also, posting content there.

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and you are optimizing your listing to make sure that you filled out

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as much information as possible.

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And you've included some content in there that is keyword rich as well.

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But the most important thing too, with local listings like Google my

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business, is you have to get reviews because if you notice the people

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that rank higher locally, They're the ones that have more reviews.

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So it's also rewarding you based on who has more reviews or not, because they're

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considering you to be more trustworthy.

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If you're getting more reviews coming in and they're considering

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you to be like, oh, this is actually an active business that is real.

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They're operating.

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They're not just an old business that might have gone still.

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They forgot to take their listing down.

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Right?

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So those are things to consider.

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The other thing that's really important now more than ever is making sure

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that your websites are optimized for mobile platforms, whether it's an

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iPhone, whether it is on your iPad, you know, you wanna make sure that

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they're also loading quickly because there's something called site speed.

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And that does also impact SEO score if your site speed is slow, then there are

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ways that you can improve your site speed.

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I'm gonna talk about that a little bit later, but you wanna make sure that,

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you know, you're optimizing your images.

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There are plugins where you can use to do that on WordPress.

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And then also that you are setting up tools to track.

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What type of traffic you're getting, such as Google Analytics, because

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you wanna see like how the SEO is impacting, you know, the results

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of what you're doing or not doing.

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All right.

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The other thing that's really important to talk about now is, I mean, as you've

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been hearing, like AI is really taking over 2023, and you have to also account

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for voice searches because those are becoming very popular with things

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like Amazon Alexa and Google Home.

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So when people are searching.

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something with their voice.

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It tends to be more of like they would talk naturally.

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So those keywords are long tailed and you wanna make sure that you're also

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optimizing for these type of long tailed queries by including natural language and

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the longer tail keywords in your content.

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The next thing I want to talk about are featured snippets.

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And what those are, basically answer boxes that show up at

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the top of the search results.

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And they're designed to give people a quick and, precise answer to

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what they searched for online.

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And you can optimize these featured snippets by basically making sure.

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That you're using header tags to structure your content.

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You're making it easy for search engines to understand your content.

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You're putting in, questions that people would normally like type in when they

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were looking for an answer to something.

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Cuz when you do that, Google may select.

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your content as a snippet to actually show in the search results page, and that's

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going to give you even more exposure on the search results page and in return get

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you more traffic back to your website.

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So that's really important as well.

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All right, so I wanna, go back.

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I wanna talk about some of my favorite tools for SEO that you can use.

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So one of my favorite plug-ins for WordPress websites, and

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I've been using this for so many years, it's called Yost seo.

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That's Y O A S T.

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I'm actually gonna link all of these in the show notes for you guys, so make

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sure that you check out the show notes.

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But Yost SEO is great because it actually.

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Gives you the green light if you've done SEO properly, and when you click

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on The section where it says, okay, why is this light green or yellow?

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You can see which components of SEO are missing that you may

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need to add or modify, and it literally serves as a guide.

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Makes it really easy.

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The other one that I absolutely think is important is Google

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Analytics, because you do want to be tracking your website traffic.

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You wanna see where it's coming from.

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You wanna see what traffic is coming organically.

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and what traffic is coming from.

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Result of paid ads, all of that and hand in hand.

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With Google Analytics is the Google search console, so you wanna use that to

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really measure your website performance.

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And you also want to see if there's any errors on your

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site that may need to be fixed.

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Because let's say you had a link, it's broken, well that should be fixed.

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And then also you can track back links as well.

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But my personal favorite tool that I.

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Is an all-in-one platform that just includes everything you

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would need is called s e m Rush.

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And I'm gonna actually log into one of my accounts right now so I can talk to you

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guys about all the features that it has.

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So it does a lot of different tabs.

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So it's got like, you know, seo, local SEO o it even has a

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social media section where.

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Directly manage your social media within the platform, which is cool.

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But what's really useful I like is, I mean, there's so many things, right?

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But it's like it has competitor analysis tools so you can actually

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see what your competitors are doing.

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Cuz if they're ranking on page one, , and that's your goal?

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Well, it's really good to have that intel to see what they're doing, where

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are their back links coming from?

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What kind of content are they creating?

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what kind of keywords are they ranking for?

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Maybe these are keywords you didn't think about that you should be ranking

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for, but now you have a little bit more.

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inspiration and ideas to say, oh yeah, you know what, that is a good keyword.

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We should be ranking for that as well.

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So, within then, CM Rush for the competitor analysis tools.

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There's traffic analytics, there's organic research, there's advertising research,

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and there's a social media tracker.

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So it has all of those features.

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it also has content marketing tools, and this may depend on which plan

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you get, there are different plans.

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Some plans will include certain features and some you might have to pay extra for.

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But you can do topic research you can have like a SEO content template.

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You can even do like a content audit, like lots of different things.

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The other feature that I really like is their backlink analysis tools.

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And that's great because you can see, and track inbound links to see what

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kind of back links that you are getting.

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And sometimes also random websites will, link back to your site, but

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they're not quality sites and you have to make sure that you go back

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in and get those removed as well.

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That's important And then it also has link building tools where you

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can literally create different campaigns to do outreach to people

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and say, Hey We are looking to get some inbound links to our website.

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Maybe we can give you a link, a quality link, and you can give us one back.

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So you can actually do those kind of campaigns as well, which I

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think is really, really useful.

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And then it also has detailed reporting, but the cool thing

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is, is you can set up different.

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Campaigns to track.

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They call projects and you can set them up according to different areas and you

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can say, okay how is this area performing?

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Because maybe we have three locations of an office versus another office.

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And you can also set up alerts.

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Will, it will tell you.

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The rankings and position of particular keywords that you're tracking.

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So it'll say, oh, this keyword went up by 10 positions.

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This one went down.

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This one, you know, is now ranking even higher.

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And that's really useful information and data because that's gonna allow

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you to see if your efforts are going in the right direction and you're gonna

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be able to see what's ranking without having to manually look at everything.

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And then you can actually.

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C that over time it's actually increasing.

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So if I'm looking at like one of my accounts right now, it's saying,

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visibility has increased by over 5%.

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So I know that the efforts that I'm doing are working because I'm also seeing a big

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jump in the positions where a lot of these rankings have jumped by over 94 positions.

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so like the ranking.

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On page one for all the keywords that I did create quality content for.

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And that's huge because if you're doing these efforts, you wanna make sure that

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your strategy's working, and if it's not working, then you need to pause,

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take a look at the strategy and figure out how to improve that strategy.

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So absolutely love that tool.

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and then some other tools also screaming Frog is also good for identifying

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broken links, our duplicate content and other technical issues related

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to SEO when it comes to websites,

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and then keywords everywhere I like as well.

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It's, it's actually pretty inexpensive.

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I think it's like under $10 a month to get a membership for that one.

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and you can use it for keyword data.

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You can check out search volume, you can check out a lot of other,

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you know, features that might come in handy if you're planning even

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to set up a paid ads campaign.

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And then Moz is another one, m o z.

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And that's also good for tracking search rankings, analyzing

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different backlinks and also.

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You know, seeing if there's any technical issues when it

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comes to seo on your website.

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So those are all the tools.

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I will link my favorites in the show notes, so definitely check out the show

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notes, but just know that you do want to.

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Do the best practices out there when it comes to seo.

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And sometimes, you know, the stuff changes really fast.

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So the other thing I will say, and it is important to stay educated and to keep

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learning and to expand your knowledge because SEO changes really quickly.

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Social media definitely changes very quickly.

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And if you don't know how these changes, Certain things, then

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you're gonna get left behind.

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So you have to consistently learn what are the new you know,

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algorithms that are coming out.

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What are the new tools that are coming out they can use, that'll be helpful.

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So there's just a lot that goes into marketing.

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I mean, when you're doing it the right way, you really, really have to

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have the understanding of the right tools to use the right structure to

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set things up, the frequency, and, you know, have the right strategy.

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And then how do you tie all that together, right?

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You have to tie it together and you know, that's why a lot of business

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owners are trying to do some of this stuff themselves, but it doesn't

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work because you may not know what's involved in terms of the backend.

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You may not understand how things change quickly and how you have to change.

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So it's best to consult a marketing strategist to, you know, this

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is what they do and they know.

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Changes to make, they know how to improve things.

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Because even if you have had SEO done by a previous vendor, well

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maybe they actually didn't do.

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As well as, you know, they could have, maybe there's some gaps there.

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Maybe there's some things that they did wrong.

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And it doesn't mean that it doesn't work, it just means that

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it didn't work for you at the time.

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So don't give up on it because SEO is alive and well.

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It definitely works.

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And I know that I've gotten a lot of my clients on page one of Google.

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I've gotten myself on page one of Google for many keywords.

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and it just takes a little bit of effort and time and planning and a strategy.

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So, if you need help with your marketing strategy, feel free to reach out to me.

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My information is in the show notes, but I hope you guys enjoy this episode,

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and I definitely am a big fan of seo.

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I feel like if you take the time to invest into seo, even if you were to

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retire or you were to sell your business, That website becomes a digital asset

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that you can sell because you've taken the time and the effort to get it to

Speaker: 00:25:53

rank and it's, generating traffic.

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So people will buy digital assets like that.

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It's already a website that's created.

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All they would have to do is change out the name of, you know,

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your business to their business.

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So if you were to retire and you wanted to sell it, or if you wanted

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to go into a different industry, that's also a great business.

Speaker: 00:26:12

So those are some things to think about, but thanks for tuning in.

Speaker: 00:26:16

If you enjoy this episode, share it with your friends and go ahead and take a

Speaker: 00:26:21

moment to leave me a five star review.

Speaker: 00:26:23

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Speaker: 00:26:26

Apple Podcast and leave me a review.

Speaker: 00:26:30

And I've actually put the link to do that as well in the show notes and

Speaker: 00:26:34

I'll talk to you guys on the next one.

Speaker: 00:26:36

Thank you for listening to the Mesmerizing Marketing Podcast.

Speaker: 00:26:39

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Speaker: 00:27:02

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